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Writing

Pieces about how software is priced and how to read the figures vendors publish. Every one is written by a named person and carries the sources it draws on — there is no generated path into this section, which is why there are five of these and not fifty.

  • The "starts at $X/mo" illusion

    Every SaaS pricing page leads with its smallest number. Here is what that number leaves out — using figures read off five vendors' own pages in one afternoon, including two pages from the same vendor that disagreed.

    Rodrigo Krohling · 7 Aug 2026 · 4 min read

  • Per-seat vs usage-based pricing: which bleeds you slower

    The two dominant SaaS pricing models fail in opposite directions. Which one hurts less depends on a single question about your business that most buyers never ask.

    Rodrigo Krohling · 7 Aug 2026 · 4 min read

  • Why G2 and Capterra ratings disagree — and how to read them

    The same product routinely carries different scores on different review platforms. The reasons are structural, and once you know them the numbers become useful again — just not for the thing most people use them for.

    Rodrigo Krohling · 7 Aug 2026 · 4 min read

  • When a free CRM plan stops being free

    Free CRM tiers are real products, not trials. They also have a specific point at which they stop working — and it is rarely the one advertised.

    Rodrigo Krohling · 7 Aug 2026 · 3 min read

  • Choosing a project tool by team size: 5, 20 and 100 people

    The same tool that is obviously right for five people is obviously wrong for a hundred. What changes is not the feature list — it is what the tool has to survive.

    Rodrigo Krohling · 7 Aug 2026 · 4 min read

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A software guide maintained by one person, Rodrigo Krohling. No affiliate links, no paid placements, no sponsored entries — see the disclosure page for what that means in practice.

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