ActiveCampaign vs Kit (ConvertKit)
A side-by-side look at what ActiveCampaign and Kit (ConvertKit) publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Entry price | $19/mo | $15/mo |
| Free plan | No | Yes |
| Free trial | 14-day trial | 14-day trial |
| Tagged for | Small Teams | Freelancers |
| G2 rating unverified | 4.5 / 5 | 4.4 / 5 |
| Capterra rating unverified | 4.6 / 5 | 4.6 / 5 |
Where they differ
- Kit (ConvertKit) lists a free plan; ActiveCampaign does not, though it lists a 14-day trial.
- Entry pricing recorded here is $15/month for Kit (ConvertKit) and $19/month for ActiveCampaign. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
ActiveCampaign
ActiveCampaign is what small teams buy when email automation becomes the growth engine. Its journey builder handles branching logic, site tracking, lead scoring and a built-in sales CRM, at a price far below enterprise marketing clouds. Deliverability consistently benchmarks well. The learning curve is real — its power lives in a dense interface — and there is no free plan, so it fits businesses ready to invest in automation rather than dabble.
Email plus powerful marketing automation.
What we record about ActiveCampaign →Reported strengths
- Best-in-class automation
- Good deliverability
- Built-in CRM
Reported drawbacks
- Learning curve
- No free plan
Kit (ConvertKit)
Kit (formerly ConvertKit) is built for individual creators: newsletter authors, course sellers and podcasters who think in subscribers and launches rather than campaigns. Tag-based segmentation, a clean visual automation builder and built-in commerce for digital products keep the stack simple. Design flexibility is deliberately limited — emails look plain by intent — and data-heavy marketers may find reporting light, but for creator businesses its focus is the feature.
Email marketing for creators.
What we record about Kit (ConvertKit) →Reported strengths
- Creator-friendly
- Clean automations
- Free plan
Reported drawbacks
- Basic templates
- Reporting is light