Mailchimp vs Brevo
A side-by-side look at what Mailchimp and Brevo publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Mailchimp | Brevo |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Entry price | $13/mo | $9/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Tagged for | Small Teams | Small Teams |
| G2 rating unverified | 4.3 / 5 | 4.5 / 5 |
| Capterra rating unverified | 4.5 / 5 | 4.4 / 5 |
Where they differ
- Entry pricing recorded here is $9/month for Brevo and $13/month for Mailchimp. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
Mailchimp
Mailchimp remains the most recognizable name in small-business email, pairing an approachable campaign builder with templates, landing pages and light automation. It shines for straightforward newsletters and product announcements where ease matters more than sophistication. Costs scale with audience size — including unsubscribed contacts — and its automation depth trails ActiveCampaign, so senders with complex journeys tend to migrate once their flows mature.
Marketing platform built around email.
What we record about Mailchimp →Reported strengths
- Easy to start
- Solid templates
- Free tier
Reported drawbacks
- Pricing scales fast
- Automation limited on low tiers
Brevo
Brevo (formerly Sendinblue) competes on inclusiveness: email, SMS, WhatsApp campaigns, transactional sending and a basic CRM in one plan, priced by emails sent rather than contacts stored. That pricing model is a quiet advantage for large lists with modest sending volume. The trade-offs are a template library and automation depth a notch below category leaders, making it strongest for cost-conscious businesses that want one tool covering many channels adequately.
Email, SMS and chat marketing on a budget.
What we record about Brevo →Reported strengths
- Very affordable
- Generous free tier
- SMS included
Reported drawbacks
- UI rough in places
- Support varies