Kit (ConvertKit) vs Mailchimp
A side-by-side look at what Kit (ConvertKit) and Mailchimp publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Entry price | $15/mo | $13/mo |
| Free plan | Yes | Yes |
| Free trial | 14-day trial | Yes |
| Tagged for | Freelancers | Small Teams |
| G2 rating unverified | 4.4 / 5 | 4.3 / 5 |
| Capterra rating unverified | 4.6 / 5 | 4.5 / 5 |
Where they differ
- Entry pricing recorded here is $13/month for Mailchimp and $15/month for Kit (ConvertKit). Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
Kit (ConvertKit)
Kit (formerly ConvertKit) is built for individual creators: newsletter authors, course sellers and podcasters who think in subscribers and launches rather than campaigns. Tag-based segmentation, a clean visual automation builder and built-in commerce for digital products keep the stack simple. Design flexibility is deliberately limited — emails look plain by intent — and data-heavy marketers may find reporting light, but for creator businesses its focus is the feature.
Email marketing for creators.
What we record about Kit (ConvertKit) →Reported strengths
- Creator-friendly
- Clean automations
- Free plan
Reported drawbacks
- Basic templates
- Reporting is light
Mailchimp
Mailchimp remains the most recognizable name in small-business email, pairing an approachable campaign builder with templates, landing pages and light automation. It shines for straightforward newsletters and product announcements where ease matters more than sophistication. Costs scale with audience size — including unsubscribed contacts — and its automation depth trails ActiveCampaign, so senders with complex journeys tend to migrate once their flows mature.
Marketing platform built around email.
What we record about Mailchimp →Reported strengths
- Easy to start
- Solid templates
- Free tier
Reported drawbacks
- Pricing scales fast
- Automation limited on low tiers