ActiveCampaign vs Brevo
A side-by-side look at what ActiveCampaign and Brevo publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | ActiveCampaign | Brevo |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Entry price | $19/mo | $9/mo |
| Free plan | No | Yes |
| Free trial | 14-day trial | Yes |
| Tagged for | Small Teams | Small Teams |
| G2 rating unverified | 4.5 / 5 | 4.5 / 5 |
| Capterra rating unverified | 4.6 / 5 | 4.4 / 5 |
Where they differ
- Brevo lists a free plan; ActiveCampaign does not, though it lists a 14-day trial.
- Entry pricing recorded here is $9/month for Brevo and $19/month for ActiveCampaign. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
ActiveCampaign
ActiveCampaign is what small teams buy when email automation becomes the growth engine. Its journey builder handles branching logic, site tracking, lead scoring and a built-in sales CRM, at a price far below enterprise marketing clouds. Deliverability consistently benchmarks well. The learning curve is real — its power lives in a dense interface — and there is no free plan, so it fits businesses ready to invest in automation rather than dabble.
Email plus powerful marketing automation.
What we record about ActiveCampaign →Reported strengths
- Best-in-class automation
- Good deliverability
- Built-in CRM
Reported drawbacks
- Learning curve
- No free plan
Brevo
Brevo (formerly Sendinblue) competes on inclusiveness: email, SMS, WhatsApp campaigns, transactional sending and a basic CRM in one plan, priced by emails sent rather than contacts stored. That pricing model is a quiet advantage for large lists with modest sending volume. The trade-offs are a template library and automation depth a notch below category leaders, making it strongest for cost-conscious businesses that want one tool covering many channels adequately.
Email, SMS and chat marketing on a budget.
What we record about Brevo →Reported strengths
- Very affordable
- Generous free tier
- SMS included
Reported drawbacks
- UI rough in places
- Support varies