ActiveCampaign
Email plus powerful marketing automation.
- Starting price
- $19/mo
- Free plan
- No
- Free trial
- 14-day trial
- G2 score
- 4.5/5
- Capterra score
- 4.6/5
Overview
ActiveCampaign is what small teams buy when email automation becomes the growth engine. Its journey builder handles branching logic, site tracking, lead scoring and a built-in sales CRM, at a price far below enterprise marketing clouds. Deliverability consistently benchmarks well. The learning curve is real — its power lives in a dense interface — and there is no free plan, so it fits businesses ready to invest in automation rather than dabble.
Who it’s best for
Key features
- Automation builder
- CRM
- Segmentation
- Site tracking
ActiveCampaign pricing
ActiveCampaign paid plans start at $19/month, with a 14-day free trial.
Pros and cons
Pros
- ✓Best-in-class automation
- ✓Good deliverability
- ✓Built-in CRM
Cons
- ✗Learning curve
- ✗No free plan
Top ActiveCampaign alternatives
See all ActiveCampaign alternatives →
Frequently asked questions
How much does ActiveCampaign cost?
ActiveCampaign paid plans start at $19/month, with a 14-day free trial.
Is ActiveCampaign any good?
ActiveCampaign holds a 4.5/5 rating across 10,300 reviews. Users highlight its best-in-class automation.
What are the best ActiveCampaign alternatives?
Top alternatives include Migma AI, Goals from Loops, Kit (ConvertKit). Migma AI is the highest rated at 5/5.