Mailchimp
Marketing platform built around email.
- Starting price
- $13/mo
- Free plan
- Yes
- Free trial
- Yes
- G2 score
- 4.3/5
- Capterra score
- 4.5/5
Overview
Mailchimp remains the most recognizable name in small-business email, pairing an approachable campaign builder with templates, landing pages and light automation. It shines for straightforward newsletters and product announcements where ease matters more than sophistication. Costs scale with audience size — including unsubscribed contacts — and its automation depth trails ActiveCampaign, so senders with complex journeys tend to migrate once their flows mature.
Who it’s best for
Key features
- Email campaigns
- Audience segments
- Automations
- Landing pages
Mailchimp pricing
Mailchimp offers a free plan, paid plans start at $13/month, with a free trial.
Pros and cons
Pros
- ✓Easy to start
- ✓Solid templates
- ✓Free tier
Cons
- ✗Pricing scales fast
- ✗Automation limited on low tiers
Top Mailchimp alternatives
See all Mailchimp alternatives →
Frequently asked questions
How much does Mailchimp cost?
Mailchimp offers a free plan, paid plans start at $13/month, with a free trial.
Is Mailchimp any good?
Mailchimp holds a 4.3/5 rating across 16,100 reviews. Users highlight its easy to start.
What are the best Mailchimp alternatives?
Top alternatives include Migma AI, Goals from Loops, ActiveCampaign. Migma AI is the highest rated at 5/5.