Kit (ConvertKit) vs Brevo
A side-by-side look at what Kit (ConvertKit) and Brevo publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Kit (ConvertKit) | Brevo |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Entry price | $15/mo | $9/mo |
| Free plan | Yes | Yes |
| Free trial | 14-day trial | Yes |
| Tagged for | Freelancers | Small Teams |
| G2 rating unverified | 4.4 / 5 | 4.5 / 5 |
| Capterra rating unverified | 4.6 / 5 | 4.4 / 5 |
Where they differ
- Entry pricing recorded here is $9/month for Brevo and $15/month for Kit (ConvertKit). Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
Kit (ConvertKit)
Kit (formerly ConvertKit) is built for individual creators: newsletter authors, course sellers and podcasters who think in subscribers and launches rather than campaigns. Tag-based segmentation, a clean visual automation builder and built-in commerce for digital products keep the stack simple. Design flexibility is deliberately limited — emails look plain by intent — and data-heavy marketers may find reporting light, but for creator businesses its focus is the feature.
Email marketing for creators.
What we record about Kit (ConvertKit) →Reported strengths
- Creator-friendly
- Clean automations
- Free plan
Reported drawbacks
- Basic templates
- Reporting is light
Brevo
Brevo (formerly Sendinblue) competes on inclusiveness: email, SMS, WhatsApp campaigns, transactional sending and a basic CRM in one plan, priced by emails sent rather than contacts stored. That pricing model is a quiet advantage for large lists with modest sending volume. The trade-offs are a template library and automation depth a notch below category leaders, making it strongest for cost-conscious businesses that want one tool covering many channels adequately.
Email, SMS and chat marketing on a budget.
What we record about Brevo →Reported strengths
- Very affordable
- Generous free tier
- SMS included
Reported drawbacks
- UI rough in places
- Support varies