Zapier vs IFTTT
A side-by-side look at what Zapier and IFTTT publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Zapier | IFTTT |
|---|---|---|
| Category | Automation | Automation |
| Entry price | $20/mo | $3/mo |
| Free plan | Yes | Yes |
| Free trial | 14-day trial | 7-day trial |
| Tagged for | Freelancers | Freelancers |
| G2 rating unverified | 4.5 / 5 | 4.3 / 5 |
| Capterra rating unverified | 4.7 / 5 | 4.4 / 5 |
Where they differ
- Entry pricing recorded here is $3/month for IFTTT and $20/month for Zapier. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
Zapier
Zapier is the connective glue of business software, with an integration catalog — 7,000+ apps — that no competitor approaches. Multi-step Zaps, filters, paths and now AI steps let non-developers automate real workflows in minutes, and Tables plus Interfaces edge it toward an app platform. Task-based pricing is the perennial complaint: high-volume automations get expensive fast, which is precisely where Make and n8n make their pitch.
Connect 7,000+ apps with no code.
What we record about Zapier →Reported strengths
- Largest app library
- Easy to use
- Free tier
Reported drawbacks
- Task pricing adds up
- Limited logic vs rivals
IFTTT
IFTTT remains the gentlest introduction to automation: if this, then that, across an ecosystem especially strong in smart home, phones and consumer services. Applets install in two taps, and the Pro tier is impressively cheap for multi-action logic. It is not built for business workflows — no complex branching, light app coverage for B2B SaaS — but for personal and IoT automation it still occupies a niche the heavyweight tools ignore.
Simple applets that connect your apps and devices.
What we record about IFTTT →Reported strengths
- Very simple
- Great for IoT
- Cheap Pro plan
Reported drawbacks
- Limited business logic
- Fewer pro integrations