Amplitude
Digital analytics for product teams.
- Starting price
- $49/mo
- Free plan
- Yes
- Free trial
- Yes
- G2 score
- 4.5/5
- Capterra score
- 4.6/5
Overview
Amplitude is the enterprise benchmark for product analytics, going beyond dashboards into behavioral cohorts, experiment analysis and predictive audiences. Its governance features — data taxonomy, verified events — keep large organizations from drowning in messy instrumentation. The free tier is generous enough for startups, but paid pricing is opaque and negotiated, and smaller teams may find Mixpanel covers their needs with less ceremony.
Who it’s best for
Key features
- Behavioral analytics
- Experiment
- Cohorts
- Dashboards
Amplitude pricing
Amplitude offers a free plan, paid plans start at $49/month, with a free trial.
Pros and cons
Pros
- ✓Deep behavioral insights
- ✓Strong free plan
- ✓Good governance
Cons
- ✗Enterprise pricing opaque
- ✗Complex for beginners
Top Amplitude alternatives
See all Amplitude alternatives →
Frequently asked questions
How much does Amplitude cost?
Amplitude offers a free plan, paid plans start at $49/month, with a free trial.
Is Amplitude any good?
Amplitude holds a 4.5/5 rating across 2,100 reviews. Users highlight its deep behavioral insights.
What are the best Amplitude alternatives?
Top alternatives include Skills Marketplace by Databox, Plausible, Kobbe. Skills Marketplace by Databox is the highest rated at 4.8/5.