Mixpanel
Product analytics for user behavior.
- Starting price
- $24/mo
- Free plan
- Yes
- Free trial
- Yes
- G2 score
- 4.6/5
- Capterra score
- 4.5/5
Overview
Mixpanel answers product questions Google Analytics struggles with: which features drive retention, where funnels leak, how cohorts behave over weeks. Its funnels, retention curves and cohort tools are fast and genuinely self-serve for product managers. Getting value depends on a disciplined event taxonomy — bad instrumentation yields confident-looking nonsense — and costs rise with event volume, so teams should design their tracking plan before, not after, adopting it.
Who it’s best for
Key features
- Funnels
- Retention
- Cohorts
- Dashboards
Mixpanel pricing
Mixpanel offers a free plan, paid plans start at $24/month, with a free trial.
Pros and cons
Pros
- ✓Great event analytics
- ✓Free tier
- ✓Fast UI
Cons
- ✗Setup effort
- ✗Costly at volume
Top Mixpanel alternatives
See all Mixpanel alternatives →
Frequently asked questions
How much does Mixpanel cost?
Mixpanel offers a free plan, paid plans start at $24/month, with a free trial.
Is Mixpanel any good?
Mixpanel holds a 4.5/5 rating across 1,500 reviews. Users highlight its great event analytics.
What are the best Mixpanel alternatives?
Top alternatives include Skills Marketplace by Databox, Plausible, Kobbe. Skills Marketplace by Databox is the highest rated at 4.8/5.