Mixpanel vs Amplitude
A side-by-side look at what Mixpanel and Amplitude publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Mixpanel | Amplitude |
|---|---|---|
| Category | Analytics | Analytics |
| Entry price | $24/mo | $49/mo |
| Free plan | Yes | Yes |
| Free trial | Yes | Yes |
| Tagged for | Startups | Enterprise |
| G2 rating unverified | 4.6 / 5 | 4.5 / 5 |
| Capterra rating unverified | 4.5 / 5 | 4.6 / 5 |
Where they differ
- Entry pricing recorded here is $24/month for Mixpanel and $49/month for Amplitude. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
Mixpanel
Mixpanel answers product questions Google Analytics struggles with: which features drive retention, where funnels leak, how cohorts behave over weeks. Its funnels, retention curves and cohort tools are fast and genuinely self-serve for product managers. Getting value depends on a disciplined event taxonomy — bad instrumentation yields confident-looking nonsense — and costs rise with event volume, so teams should design their tracking plan before, not after, adopting it.
Product analytics for user behavior.
What we record about Mixpanel →Reported strengths
- Great event analytics
- Free tier
- Fast UI
Reported drawbacks
- Setup effort
- Costly at volume
Amplitude
Amplitude is the enterprise benchmark for product analytics, going beyond dashboards into behavioral cohorts, experiment analysis and predictive audiences. Its governance features — data taxonomy, verified events — keep large organizations from drowning in messy instrumentation. The free tier is generous enough for startups, but paid pricing is opaque and negotiated, and smaller teams may find Mixpanel covers their needs with less ceremony.
Digital analytics for product teams.
What we record about Amplitude →Reported strengths
- Deep behavioral insights
- Strong free plan
- Good governance
Reported drawbacks
- Enterprise pricing opaque
- Complex for beginners