Google Analytics vs Amplitude
A side-by-side look at what Google Analytics and Amplitude publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Google Analytics | Amplitude |
|---|---|---|
| Category | Analytics | Analytics |
| Entry price | Free plan only | $49/mo |
| Free plan | Yes | Yes |
| Free trial | No | Yes |
| Tagged for | Startups | Enterprise |
| G2 rating unverified | 4.5 / 5 | 4.5 / 5 |
| Capterra rating unverified | 4.7 / 5 | 4.6 / 5 |
Where they differ
- Google Analytics does not publish an entry price; pricing is quote-based.
- Amplitude lists a free trial; Google Analytics does not.
Head to head
Google Analytics
Google Analytics 4 is the default measurement layer of the web, free at a scale no rival matches and wired directly into Google Ads and Search Console. Its event-based model is powerful once configured, but the migration from Universal Analytics left many users relearning basics, and reports that once took two clicks now take five. Privacy regulations add consent complexity in Europe. It remains the pragmatic default — with a steeper curve than its price suggests.
Free web analytics at massive scale.
What we record about Google Analytics →Reported strengths
- Free
- Ubiquitous integrations
- Powerful segments
Reported drawbacks
- GA4 learning curve
- Privacy/consent overhead
Amplitude
Amplitude is the enterprise benchmark for product analytics, going beyond dashboards into behavioral cohorts, experiment analysis and predictive audiences. Its governance features — data taxonomy, verified events — keep large organizations from drowning in messy instrumentation. The free tier is generous enough for startups, but paid pricing is opaque and negotiated, and smaller teams may find Mixpanel covers their needs with less ceremony.
Digital analytics for product teams.
What we record about Amplitude →Reported strengths
- Deep behavioral insights
- Strong free plan
- Good governance
Reported drawbacks
- Enterprise pricing opaque
- Complex for beginners