HubSpot vs Zoho CRM
A side-by-side look at what HubSpot and Zoho CRM publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | HubSpot | Zoho CRM |
|---|---|---|
| Category | CRM | CRM |
| Entry price | $20/mo | $14/mo |
| Free plan | Yes | Yes |
| Free trial | 14-day trial | 15-day trial |
| Tagged for | Small Teams | Freelancers |
| G2 rating unverified | 4.4 / 5 | 4.1 / 5 |
| Capterra rating unverified | 4.5 / 5 | 4.3 / 5 |
Where they differ
- Entry pricing recorded here is $14/month for Zoho CRM and $20/month for HubSpot. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
HubSpot
HubSpot built its reputation on inbound marketing and has grown into a full customer platform where CRM, marketing, sales and service share one database. The free tier is genuinely usable — contacts, deals, forms and email tracking cost nothing — which makes it a common first CRM. The trade-off appears at scale: advanced automation, custom reporting and higher contact tiers push pricing up quickly, so growing teams should model costs two years ahead before committing.
All-in-one CRM with marketing, sales and service hubs.
What we record about HubSpot →Reported strengths
- Generous free tier
- Excellent onboarding
- Deep marketing integration
Reported drawbacks
- Gets expensive at scale
- Add-ons cost extra
Zoho CRM
Zoho CRM is the anchor of Zoho's fifty-plus app suite, and its economics are its superpower: a functional free tier, paid plans that undercut most rivals, and deep bundling through Zoho One. Feature coverage is broad — workflow automation, the Zia AI assistant, omnichannel inboxes — though the interface can feel dense compared with newer CRMs. It rewards businesses already invested in Zoho's ecosystem or anyone optimizing for capability per dollar.
Affordable CRM that scales with the Zoho suite.
What we record about Zoho CRM →Reported strengths
- Great value
- Free tier available
- Tight Zoho integration
Reported drawbacks
- UI feels dated
- Support can be slow