HubSpot
All-in-one CRM with marketing, sales and service hubs.
- Starting price
- $20/mo
- Free plan
- Yes
- Free trial
- 14-day trial
- G2 score
- 4.4/5
- Capterra score
- 4.5/5
Overview
HubSpot built its reputation on inbound marketing and has grown into a full customer platform where CRM, marketing, sales and service share one database. The free tier is genuinely usable — contacts, deals, forms and email tracking cost nothing — which makes it a common first CRM. The trade-off appears at scale: advanced automation, custom reporting and higher contact tiers push pricing up quickly, so growing teams should model costs two years ahead before committing.
Who it’s best for
Key features
- Contact management
- Email tracking
- Marketing automation
- Reporting dashboards
HubSpot pricing
HubSpot offers a free plan, paid plans start at $20/month, with a 14-day free trial.
Pros and cons
Pros
- ✓Generous free tier
- ✓Excellent onboarding
- ✓Deep marketing integration
Cons
- ✗Gets expensive at scale
- ✗Add-ons cost extra
Top HubSpot alternatives
See all HubSpot alternatives →Frequently asked questions
How much does HubSpot cost?
HubSpot offers a free plan, paid plans start at $20/month, with a 14-day free trial.
Is HubSpot any good?
HubSpot holds a 4.4/5 rating across 11,200 reviews. Users highlight its generous free tier.
What are the best HubSpot alternatives?
Top alternatives include Salesforce, Pipedrive, Zoho CRM. Salesforce is the highest rated at 4.3/5.