Salesforce

The enterprise CRM standard with endless customization.

4.319,800 reviewsG24.3/5Capterra4.4/5
Visit Salesforce → Updated July 2026
CRM
Starting price
$25/mo
Free plan
No
Free trial
30-day trial
G2 score
4.3/5
Capterra score
4.4/5

Overview

Salesforce is the system of record for enterprise sales teams, and almost everything about it reflects that ambition. Custom objects, Flow automation and the AppExchange ecosystem mean there is very little it cannot be configured to do — given time and often a dedicated admin. Smaller teams frequently find the Starter plans capable but the platform's depth unnecessary; its value compounds in complex, multi-team pipelines where governance and reporting matter more than simplicity.

Who it’s best for

EnterpriseStartups

Key features

  • Sales Cloud
  • Custom objects
  • AppExchange
  • Advanced analytics

Salesforce pricing

Salesforce paid plans start at $25/month, with a 30-day free trial.

Pros and cons

Pros

  • Extremely customizable
  • Huge ecosystem
  • Scales to enterprise

Cons

  • Steep learning curve
  • Costly
  • Needs an admin

Top Salesforce alternatives

See all Salesforce alternatives →

Frequently asked questions

How much does Salesforce cost?

Salesforce paid plans start at $25/month, with a 30-day free trial.

Is Salesforce any good?

Salesforce holds a 4.3/5 rating across 19,800 reviews. Users highlight its extremely customizable.

What are the best Salesforce alternatives?

Top alternatives include HubSpot, Pipedrive, Zoho CRM. HubSpot is the highest rated at 4.4/5.