Salesforce vs Zoho CRM
A side-by-side look at what Salesforce and Zoho CRM publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Salesforce | Zoho CRM |
|---|---|---|
| Category | CRM | CRM |
| Entry price | $25/mo | $14/mo |
| Free plan | No | Yes |
| Free trial | 30-day trial | 15-day trial |
| Tagged for | Enterprise | Freelancers |
| G2 rating unverified | 4.3 / 5 | 4.1 / 5 |
| Capterra rating unverified | 4.4 / 5 | 4.3 / 5 |
Where they differ
- Zoho CRM lists a free plan; Salesforce does not, though it lists a 30-day trial.
- Entry pricing recorded here is $14/month for Zoho CRM and $25/month for Salesforce. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
Head to head
Salesforce
Salesforce is the system of record for enterprise sales teams, and almost everything about it reflects that ambition. Custom objects, Flow automation and the AppExchange ecosystem mean there is very little it cannot be configured to do — given time and often a dedicated admin. Smaller teams frequently find the Starter plans capable but the platform's depth unnecessary; its value compounds in complex, multi-team pipelines where governance and reporting matter more than simplicity.
The enterprise CRM standard with endless customization.
What we record about Salesforce →Reported strengths
- Extremely customizable
- Huge ecosystem
- Scales to enterprise
Reported drawbacks
- Steep learning curve
- Costly
- Needs an admin
Zoho CRM
Zoho CRM is the anchor of Zoho's fifty-plus app suite, and its economics are its superpower: a functional free tier, paid plans that undercut most rivals, and deep bundling through Zoho One. Feature coverage is broad — workflow automation, the Zia AI assistant, omnichannel inboxes — though the interface can feel dense compared with newer CRMs. It rewards businesses already invested in Zoho's ecosystem or anyone optimizing for capability per dollar.
Affordable CRM that scales with the Zoho suite.
What we record about Zoho CRM →Reported strengths
- Great value
- Free tier available
- Tight Zoho integration
Reported drawbacks
- UI feels dated
- Support can be slow