Goals from Loops vs Kit (ConvertKit)
A side-by-side look at what Goals from Loops and Kit (ConvertKit) publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Goals from Loops | Kit (ConvertKit) |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Entry price | $49/mo | $15/mo |
| Free plan | Yes | Yes |
| Free trial | No | 14-day trial |
| Tagged for | Startups | Freelancers |
| G2 rating unverified | — | 4.4 / 5 |
| Capterra rating unverified | — | 4.6 / 5 |
| ProductHunt | 372 | — |
| From ProductHunt, checked 3 Aug 2026 | ||
Where they differ
- Entry pricing recorded here is $15/month for Kit (ConvertKit) and $49/month for Goals from Loops. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
- Kit (ConvertKit) lists a free trial; Goals from Loops does not.
Head to head
Goals from Loops
Loops is an email marketing platform specifically designed for SaaS companies, offering a unified solution for sending product, marketing, and transactional emails. It provides a clean, Notion-style editor, robust API, and automation capabilities for building lifecycle workflows. Its "Goals" feature allows users to track campaign effectiveness by measuring specific conversion targets beyond traditional metrics like opens and clicks.
Measure whether a campaign drove the desired outcome
What we record about Goals from Loops →Reported strengths
- Free tier with full automation access
- Unified platform for all email types
- No feature gating across paid plans
Reported drawbacks
- Fewer templates compared to competitors
- Limited advanced design flexibility
- No SMS or multi-channel support
Kit (ConvertKit)
Kit (formerly ConvertKit) is built for individual creators: newsletter authors, course sellers and podcasters who think in subscribers and launches rather than campaigns. Tag-based segmentation, a clean visual automation builder and built-in commerce for digital products keep the stack simple. Design flexibility is deliberately limited — emails look plain by intent — and data-heavy marketers may find reporting light, but for creator businesses its focus is the feature.
Email marketing for creators.
What we record about Kit (ConvertKit) →Reported strengths
- Creator-friendly
- Clean automations
- Free plan
Reported drawbacks
- Basic templates
- Reporting is light