Goals from Loops vs ActiveCampaign
A side-by-side look at what Goals from Loops and ActiveCampaign publish about pricing, plans and features.
This page sets the two products' recorded data side by side. It is not an editorial review — nobody has tested either product for this page, and the figures below are not independently verified. Read how we handle data and what each label means.
| Field | Goals from Loops | ActiveCampaign |
|---|---|---|
| Category | Email Marketing | Email Marketing |
| Entry price | $49/mo | $19/mo |
| Free plan | Yes | No |
| Free trial | No | 14-day trial |
| Tagged for | Startups | Small Teams |
| G2 rating unverified | — | 4.5 / 5 |
| Capterra rating unverified | — | 4.6 / 5 |
| ProductHunt | 372 | — |
| From ProductHunt, checked 3 Aug 2026 | ||
Where they differ
- Goals from Loops lists a free plan; ActiveCampaign does not, though it lists a 14-day trial.
- Entry pricing recorded here is $19/month for ActiveCampaign and $49/month for Goals from Loops. Plan structures differ, so these are not like-for-like — check both pricing pages before comparing totals.
- ActiveCampaign lists a free trial; Goals from Loops does not.
Head to head
Goals from Loops
Loops is an email marketing platform specifically designed for SaaS companies, offering a unified solution for sending product, marketing, and transactional emails. It provides a clean, Notion-style editor, robust API, and automation capabilities for building lifecycle workflows. Its "Goals" feature allows users to track campaign effectiveness by measuring specific conversion targets beyond traditional metrics like opens and clicks.
Measure whether a campaign drove the desired outcome
What we record about Goals from Loops →Reported strengths
- Free tier with full automation access
- Unified platform for all email types
- No feature gating across paid plans
Reported drawbacks
- Fewer templates compared to competitors
- Limited advanced design flexibility
- No SMS or multi-channel support
ActiveCampaign
ActiveCampaign is what small teams buy when email automation becomes the growth engine. Its journey builder handles branching logic, site tracking, lead scoring and a built-in sales CRM, at a price far below enterprise marketing clouds. Deliverability consistently benchmarks well. The learning curve is real — its power lives in a dense interface — and there is no free plan, so it fits businesses ready to invest in automation rather than dabble.
Email plus powerful marketing automation.
What we record about ActiveCampaign →Reported strengths
- Best-in-class automation
- Good deliverability
- Built-in CRM
Reported drawbacks
- Learning curve
- No free plan